Madras eleganza legolution

La versión en español está después de la versión en inglés.

In a recent release of Queerty.com was a story called Legolution in their Eleganza column which shared “20 vintage men’s shorts ads” that, as they said, will “make you wanna show off your gams.” That may be an overstatement. One photo in particular, the first one below, made me groan. Now, I always wanted to look like a fashion model but I don’t remember ever wanting to look like that, not even in the ’60s.

The photo above displays some of the latest off-the-beach fashion from Fuengirola. I haven’t seen any Madras plaid shorts.

En un lanzamiento reciente de Queerty.com había una historia llamada Legolution en su columna Eleganza que compartía “20 anuncios de pantalones cortos antiguos para hombres” que, como dijeron, “te harán querer mostrar tus juegos”. Quizás sea una exageración. Una foto en particular, la primera a continuación, me hizo gemir. Ahora bien, siempre quise parecer una modelo, pero no recuerdo haber querido lucir así, ni siquiera en los años 60.

La foto de arriba muestra algunas de las últimas modas fuera de la playa de Fuengirola. No he visto ningún pantalón corto a cuadros de Madrás.

.

• Solid colors are so much more subtle, don’t you think? Interesting (or maybe not) that the only color tattoo (as far as we know) is the one of the lucky 7s.
• Los colores sólidos son mucho más sutiles, ¿no crees? Interesante (o tal vez no) que el único tatuaje de color (hasta donde sabemos) sea el de los 7 de la suerte.
• It’s all about the shorts.
• Se trata de los pantalones cortos.

Author: Moving with Mitchell

From Brooklyn, New York; to North Massapequa; back to Brooklyn; Brockport, New York; back to Brooklyn... To Boston, Massachusetts, where I met Jerry... To Marina del Rey, California; Washington, DC; New Haven and Guilford, Connecticut; San Diego, San Francisco, Palm Springs, and Santa Barbara, California; Las Vegas, Nevada; Irvine, California; Sevilla and then Fuengirola, Spain. And now Córdoba.

38 thoughts on “Madras eleganza legolution”

  1. Beardy man can certainly fill his!

    That Madras ad made me chuckle – but then came that tattooed circus sideshow. Yuk! He’ll regret that when he’s older, his skin starts to sag, and he looks like one large bruise…

    The sights you see, Mitchell… Jx

    1. Jon:
      It looks like Circus Guy doesn’t have long to wait. Ah, yes, beardy men! I see many of those every day.

  2. Oh, have we finally got rid of those ridiculous one-leg-shorter shorts? I do hope so, though it’s hard to be sure. But one thing I’m definitely certain about is – I want to see less tats than are on these two specimens – FAR less!

    1. Raybeard:
      Oh, hell no. I just haven’t managed to grab a shot of shorts and shorter.

  3. What photos! You certainly have a knack for capturing them, and so close! That 60’s ad…I wouldn’t want to look like that either!

    1. Michael:
      I should have been a spy. Some aren’t as close as they appear, though. I zoom. Come to think of it, that hunk photo WAS as close as it appears. I’m good!

  4. Boud, looking critically at the shorts – why the socks suitable for three piece suits? I’ve never understood Madras. When I was a student in Paris and Aix in the late fifties, all the American students wore it, dresses, shorts, culottes, and we wondered if there’d been a nationwide special on it.

    1. Boud:
      Aren’t those dress socks and penny loafers a bizarre addition? Madras was so huge… briefly.

  5. I’ve seen that ad before, probably on the feed of the Mid-Century Fashion page that I follow (unless you’ve shown it here before?). I don’t remember EVER seeing men dressed like that… maybe those shirts and shorts, but never, ever with socks and shoes like that. Do you??

    1. Judy C:
      This was the first time I’d seen that ad. I, too, never saw those shoes and socks with outfits like that. It’s all just awful. And I’d love to see it here!!!

  6. The socks really ruin it for me. Much better fashion on the beach in front of your house.

  7. I remember the madras craze but I think it was mostly males who wore it. I believe it was a sort of nod to the 60’s-70’s idea that men, too, could wear clothes that weren’t quite so staid. I had a huge crush on a boy whose parents went to London, and on the real and actual CARNABY STREET bought him a pair of paisley pants. They were wild! He wore them to school and got sent home to change. His mother was livid.
    The last time I saw a man in madras pants (a pink pattern) was in the bar at a beautiful old inn in Apalachicola Florida. His entire being screamed “Preppie!”
    I can see what Chartreuse shorts guy is trying to do there but it reminds me mostly of a pair of baby’s bloomers.
    Ms. Moon

    1. Ms. Moon:
      Yes, I tend to call that the diaper look. Not uncommon. Wouldn’t a Speedo be better? I remember paisley pants! My parents would never have let me wear them, which was probably a good thing in those days. I, too, remember the Madras craze. I THINK I had a windbreaker in Madras plaid. Odd that I can’t remember for sure.

    1. Kirk:
      I know! Aren’t they supposed to make us want to be just like them?

  8. Each Madras set is a challenge, but grouping all three together is almost painful. (and the black knee socks don’t help)

    1. Kelly:
      You’re so right. Separately would be bad enough. And, oh, the socks and shoes.

  9. Pass on the madras and the plaids; that goes double for The Illustrated Man.
    As for drawstring ….

    Doing groceries today a man passed me wearing a stars-and-stripes shirt and stars-and-stripes shorts. I thought of you, reached for my phone, and damn! I’d left it at home!

    1. Bob:
      I see several drawstrings every day. Sigh. I can’t believe you forgot your phone!!!

  10. The guy in the black shorts is buff enough to pull off his tattoos — the guy in the lime green diaper not so much. I wish the complete body tattooing trend would dry up already…. less is more, LOL!

    1. Tundra Bunny:
      Sometimes, I find that kind of tattoo art sexy in a bad boy kind of way. Not this time.

  11. Two questions. A) why is Alan Alda tattooed on that guy’s shoulder? and 2) why doesn’t he wear a Speedo and be done with all the rolling and crimping?
    Thank you.

    1. Walt the Fourth:
      Have I never shown you MY Alan Alda tattoo? Doesn’t everyone have one? I don’t get the bunched up diaper look either. I guess Speedos aren’t “cool.”

  12. I remember when Madras was “in” and I definitely had a fashionable shirt or two. As for tats, I just never understood the need to do that to one’s body. Back in the day, guys who came back from a stint in the service often had a tat or two…nothing extreme….an eagle, the word “Navy” or such…and even then I found it rather gross. I often wonder how much all that body art costs…what a waste.

  13. Why am I anonymous again????? I forgot to click the W. and I recently did a disc maintenance so had to “sign in” …and I hate how time consuming technology has become….so, to repeat myself…
    “I remember when Madras was “in” and I definitely had a fashionable shirt or two. As for tats, I just never understood the need to do that to one’s body. Back in the day, guys who came back from a stint in the service often had a tat or two…nothing extreme….an eagle, the word “Navy” or such…and even then I found it rather gross. I often wonder how much all that body art costs…what a waste.”

    1. Frank D:
      I think I had a Madras wind breaker. It surprises me that I can’t remember it clearly. I’ll have to look through my old photos. I can really appreciate tattoos, but not always. And, yes, people spend a fortune on good ones.

  14. AIEEEEEEEEEEEEEEEEEE! Get rid of the guy in neon green with the tats! I’m about to lose every meal I’ve eaten in the past 10 years! As for the madras ad, I can’t stop laughing at the shoes and socks. I remember how my dad used to go out to mow the lawn wearing black socks and shoes.

    Love,
    Janie

    1. janiejunebug:
      Oh, the shoes and socks. Unbelievable. The image of your father mowing the lawn in shorts, black socks, and shoes is such a caricature of middle America! Like a scene from a John Waters movie.

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